Sun Prairie business owner opens storefront after 4 years of online sales

July 17, 2021 8:44 PM

Grace Houdek

Posted: July 17, 2021 8:44 PM

Updated: July 17, 2021 11:53 PM

SUN PRAIRIE, Wis. — A 2009 Sun Prairie graduate hosted a grand opening on Saturday for what will become the only hair product store in the city.

Dazarrea Ervins is the owner of Roxci Rae Collection. The business has been selling hair products online for four years.

The demand for these products increased so much that Ervins said it was time to open a storefront.

The small business owner went to college for childcare and while working, she began to experience hair loss due to stress. She started purchasing hair extensions, but found it was too expensive to maintain.

Ervins said she started to learn more and more about hair care and treatments. After three years…

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