- June 9, 2021
- Posted by: Stratford Team
- Category: Business
SurveyMonkey’s previous logo seen displayed on a smartphone.
SOPA Images/LightRocket via Getty Images
It’s not every day that a company is able to use its own tools to measure and mold its own identity. But for SurveyMonkey, it’s betting on itself as a test for a rebrand while building out a growing B2B business. And that means—you guessed it—lots of surveys.
Today, the company is announcing plans to relaunch under the new name Momentive, which will become both the parent company and the brand name for its growing enterprise business. The company also plans to introduce MNTV as the new ticker symbol on June 15 while SurveyMonkey will continue to exist for the consumer-facing self-serve business as a subsidiary of Momentive.
“Surveymonkey sort of created a category a couple of decades ago, and as we’ve continued this move up-market,” says SurveyMonkey CMO Leela Srinivasan. “…What we found is this name SurveyMonkey has…
