Takedown notices threaten online thrift shops as business is exploding

In January 2020, Jade Myers, a successful seller of secondhand clothes on Poshmark, came across a trove of designer swimwear and apparel at a thrift store that she knew would be a hit with her shoppers. She shelled out for dozens of pieces, prepared and photographed them, and listed them on her shop, Ornamental Stone. Within days, the listings turned into an intellectual property nightmare.

The pieces Myers found and purchased for resale were from the buzzy brand Onia x WeWoreWhat, designed by fashion influencer Danielle Bernstein. After Bernstein was alerted to the Poshmark listings, she jumped into Myers’ Instagram DMs to beg her to take the products down — they were unreleased samples that had been mistakenly donated to charity by the brand. But when the two weren’t able to reach an agreement on payment after Myers pulled the listings to sell back to the brand, Bernstein took the legal route: lawyers representing the label sent a letter…

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