- September 26, 2021
- Posted by: Stratford Team
- Category: Business
Initially known as Google Places for Business, Google My Business is an important tool for businesses looking to leverage location-based marketing. It is a free marketing tool from Google that enables business owners to manage the visibility of their business on search engines. GMB is best suited for businesses looking to improve their brand awareness and visibility to local clients.
However, like other digital marketing strategies, making the most from Google My Business goes beyond setting up your account and waiting for results. You should optimize your business listing to enable search engines to display your business as part of the search results. Below is a guide on how to optimize your GMB and its benefits.
Google My Business is part of Google’s Knowledge Graph. This is a service that businesses…