- July 9, 2021
- Posted by: Stratford Team
- Category: Business
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Now that the ad market is booming again, all sorts of businesses are doubling down on their investments selling ad space.
Why it matters: Media companies used to be the biggest sellers of advertising globally. Then tech giants took that title. Now, in a post-pandemic world, every industry that has a digital presence is trying to build an ad revenue line.
Driving the news: Instacart on Thursday said it poached a key Facebook executive, Fidji Simo, to be its new CEO.
- Simo, who has been with Facebook for a decade, headed up Facebook’s app and was behind many of Facebook’s biggest product pivots — most notably, building out Facebook’s mobile ad suite.
- In an interview with CNBC, Simo said she’s strongly bullish on the $1 billion ad business Instacart is aiming to build, as detailed in an Insider report last month.
Industries are aggressively pursing advertising:
- Delivery: Instacart has competition. Gopuff, the $9 billion food delivery startup, is…
