The Impact of PR on Small Businesses

Big companies aren’t the only ones who can benefit from publicity.

July
18, 2021

5 min read

Opinions expressed by Entrepreneur contributors are their own.

Without publicity and reputation, a business cannot grow and thrive in its respective industry. There should be a steady stream of efficient marketing strategies to build an audience that equates to more profit. This is where a public relations (PR) team steps in to build, promote and manage brand reputation.

A common misconception is that PR is for large corporations and globally recognized brands. As a PR consultant for many years, I often correct this notion. PR is not only limited to million-dollar companies. All types of businesses can essentially benefit from public relations if performed appropriately. I’ve witnessed how small entrepreneurs started from…

Read more…