- July 12, 2021
- Posted by: Stratford Team
- Category: Business
Public relations (PR) is an important component to any business marketing plan. Typically, a marketing plan has three parts: marketing, advertising and PR. All three parts need to have a strategy that complements the other.
The purpose of having a public relations plan is it helps you outline the key objectives for your organization and how you want your brand to be positioned in the market. Public relations helps you manage the public perception of your organization. When you have a plan, the brand gets clear on its business goals and develops the main stories that will be told about the brand.
Examples of PR and media exposure are getting featured in Forbes, Entrepreneur, or other top-tier large publication. Guesting on podcasts and TV appearances are great media exposure as well. These are just a few examples, as there is a wide array of media coverage opportunities. Whether it is local coverage, national, international, or all…
