- December 22, 2021
- Posted by: Stratford Team
- Category: Business
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Depending on whose research you put stock in, the tenure of a chief marketing officer continues to shrink to stunning new lows. Earlier this year, the executive search firm Spencer Stuart pegged the average lifespan of an organization’s CMO at 40 months, the lowest in 12 years.
What gives? Is the talent pool that thin, the job that precarious or something else?
I recently asked Peter Mahoney, CEO at the marketing performance management software firm Plannuh to fill us in.
Paul Talbot: You’ve mentioned that ‘CMOs are not basing their marketing goals on company objectives.’ This would seem to be a core competency, a business fundamental. Why do you suspect this failure to align objectives takes place?
Peter Mahoney: Only 18% of marketers believe they are doing an excellent job aligning their marketing efforts to corporate goals. The remaining 82% of marketers surveyed believe they need to make improvements,…