- June 15, 2021
- Posted by: Stratford Team
- Category: Business
RALEIGH ― The Economic Development Partnership of North Carolina today launched a national advertising campaign focused on increasing awareness and choice of North Carolina as a place where diverse businesses and workforce talent can thrive.
Titled “All In North Carolina,” the campaign’s central message stresses the vast opportunity and diversity of place, people, businesses and industries North Carolina offers. That message will be delivered to the key markets of business relocation decisionmakers and mobile workforce talent.
The campaign’s signature video features Jaki Shelton Green, North Carolina’s first African American Poet Laureate. Her narration and the imagery beautifully capture the many types of people who live and work in North Carolina.
Green refers to the state’s Nobel laureates, poet laureates and baccalaureates; its glassblowers and glass-ceiling breakers; its brainiacs and extreme sports maniacs; its dancers…
