The space race between Branson and Bezos is about business and branding

The race between Richard Branson of Virgin Galactic and Jeff BezosJeffrey (Jeff) Preston BezosJEDI may be gone, but DOD’s cloud program is not out of the woods IRS controversies of the present, past haunt lawmaker talks Overnight Defense: JEDI axed | Pentagon defends Bagram exit | Military justice reform coming soon MORE of Blue Origin for which billionaire will be the first to fly into space on his own rocket has certainly captured the public imagination. If schedules hold up. Branson will be the first at the head on a six-person crew on July 11. Bezos will follow on July 20 with a crew that includes his brother, someone who paid $28 million to charity for a seat, and “Mercury 13” pilot Wally Funk.

Both the Virgin Galactic SpaceShipTwo and the Blue Origin New Shepard will take their crews on brief, suborbital jaunts. In the meantime, SpaceX’s Elon MuskElon Reeve MuskIRS controversies of the present, past haunt lawmaker talks…

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