The Three New Building Blocks Of Positive Business Reputation

What are the new ways to build a positive business reputation?

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It’s hard to think of an aspect of our daily lives that hasn’t changed dramatically over the last twelve months. In the world of business, those that have succeeded have been those evolving to meet new demands and have transformed their company to fit the new global context. 

While change has traditionally been seen as disruptive, both customers and businesses are now accustomed to it and this presents an opportunity. Everyone is far more interested in how businesses have adapted to the new normal, rather than their previous reputation. Through explicitly demonstrating their commitment to strong new values, there are a number of areas that companies can, with relative ease, rapidly build a positive reputation. 

Digital Transformation

Especially in the hospitality sector, the use of technology and online channels has in some cases been equated with the…

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