The week in business – The Boston Globe

MARIJUANA

Sacha Baron Cohen sues Somerset dispensary over ‘Borat’ billboard

Sacha Baron Cohen is suing a Massachusetts cannabis dispensary for using his character Borat on a billboard for the company, according to a lawsuit documents filed Monday in US District Court in Boston. The actor, best known for his titular role in the “Borat” films and his characters Brüno and Ali G, said Somerset dispensary Solar Therapeutics Inc. was not given permission to use his likeness or character in the ad, which has been on display on a Massachusetts highway for several weeks, according to court documents. The billboard shows Baron Cohen posing as Borat beside the words “It’s nice!”, a reference to one of the character’s popular catchphrases, and “Happy 4/20!” Baron Cohen, along with his company Please You Can Touch, LLC, are suing the dispensary and its president Edward Dow III for at least $9 million in damages, according to the suit. “By use…

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