- July 15, 2021
- Posted by: Stratford Team
- Category: Business
It can be inconvenient and time consuming. Which is why Finnish startup MaaS Global decided to aggregate all these services into one app called Whim. Available in more than 10 cities across Europe and Asia, users can access taxis, buses, bikes, e-scooters and rental cars.
“Whim’s sole purpose is to compete against car ownership,” CEO Sampo Hietanen tells CNN Business.
According to the International Energy Agency, transport is responsible for 24% of global energy-related CO2 emissions, most of which come from passenger vehicles. If Whim can persuade users to trade their car keys for a single app offering multiple transport options, the environmental impact could be enormous, says Hietanen.
He admits this isn’t an easy task. To succeed Whim has to be more convenient and cheaper than owning a car. “The car represents freedom of mobility,” says Hietanen — even if a city dweller barely uses it, they still keep it parked outside as a “freedom insurance.”