- December 20, 2021
- Posted by: Stratford Team
- Category: Business
Virtual Dining Concepts has successfully backed celebrity and non-celebrity restaurants, most notably MrBeast Burger, which has been a breakout hit since it was launched in fall 2020 by YouTube star Jimmy Donaldson. MrBeast sold 1 million burgers in three months, and there are now 1,500 locations in the U.S., Canada, and the U.K.
Co-founder Robert Earl says about 300 TikTok restaurants are planned across the country for the launch, with more than 1,000 expected by the end of 2022. He foresees success on par with MrBeast. “Look, you have a platform with a billion viewers monthly who are constantly engaged, as the numbers show,” says Earl. “It’s the first time there’s a brand like this out there—an audience of hundreds of millions of people.”
Among the restaurants that TikTok Kitchen will operate out of are national chains Earl owns, including Buca di Beppo and Bertucci’s.
The TikTok Kitchen menu will be based on the app’s…