Tinuiti to Acquire Connected TV Ad-Buying Business Bliss Point Media

Marketing and e-commerce company Tinuiti Inc. has agreed to acquire connected TV ad-buying shop Bliss Point Media Inc., the companies said, marking the New Mountain Capital-backed company’s second purchase in recent months.

Bliss Point, a seven-year-old Santa Monica-based company that specializes in buying digital-streaming and connected-TV ads, expects to generate about $50 million in revenue this year, a 200% increase from last year, said Tinuiti Chief Executive Officer Zach Morrison. After the deal closes, the combined companies will likely generate about $250 million in revenue this year, he said.

The companies declined to disclose the terms of the deal.

“We’ve got to stay ahead in culture, capabilities and technology,” said Mr. Morrison, who first met Bliss Point CEO Sean Odlum over video last summer. “We still believe consumer attention is massively focused on search, social…

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