Town and county receive tourism funding | Business

The town and county of Taos received approximately $365,000 from the New Mexico Tourism Department (NMTD) to help the area bounce back from pandemic-slowed tourism.

The department took requests from applicants throughout the state, and chose to help those most affected economically by the pandemic as part of the New Mexico True campaign.

Both municipalities worked together to pitch in Lodger’s Tax revenue for a two-to-one fiscal match from the tourism department. With the combined revenue from the town and county’s joint contribution of $182,579 and NMTD’s match of $365,158, Taos now has $547,737 in funding to support New Mexico True’s “Adventure Steeped in Culture” campaign — “a robust marketing program that will benefit Taos businesses, attractions and events,” according to a press release from the town.

The funding will help Taos advertise in new (and previously unaffordable) ways, said town of Taos Marketing and…

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