Toyology Toys Celebrates 10 Years in Business

Aric Klar and his son Ezra, a certified toy tester. (Courtesy of Toyology)

As they look back on 10 years in business, the Klars never anticipated owning toy stores — but it was a natural transition.

After 10 years in business, local Jewish-owned toy store chain Toyology Toys is sticking to the same goal: to remain in the Klar family and to continue being there for the community.

“We want to be a staple in everyone’s home,” says Nori Klar, 62, founder of Toyology Toys. “We don’t want to be the biggest company around.”

Launched in 2011 at their inaugural West Bloomfield location by Nori Klar and her sons Aric and Jonathan Klar, Toyology Toys now includes two more locations in Royal Oak and Bloomfield Hills. Their fourth location in Rochester Hills ceased operations during the COVID-19 pandemic, unable to survive the crisis like thousands of other brick-and-mortar businesses across the U.S.

However, this didn’t…

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