- July 15, 2021
- Posted by: Stratford Team
- Category: Business
The global technology company theTradeDesk Inc. (NASDAQ: TTD) serves advertising agencies, and other service providers for advertisers, with a software platform. This platform is designed to be used by digital ad buyers to buy data-driven digital advertising campaigns in various ad formats and channels, and on various devices.
In the current era, digital advertising in the U.S. is on the rise, thanks to pandemic-induced restrictions that drove people indoors. Per eMarketer, the digital advertising business is growing by more than $5 billion annually in the U.S.
Commenting on the stats, Needham analyst Laura Martin believes that for all public ad tech companies, the U.S. digital ad growth would turn out to be a major growth driver in the near term. In other words, she said, “a rising tide lifts all boats,” characterizing ad tech in 2021.
Consequently, sharing her thoughts about the stock, Martin recently discussed Trade Desk’s leadership position in…