- September 28, 2021
- Posted by: Stratford Team
- Category: Business
A business coach once told me that my business wouldn’t change until I changed. It wasn’t until a decade ago when I became a digital media entrepreneur whose business revolves around creating content about my own life that that advice began to resonate. Because of the pandemic, it’s loud and clear.
Like many business owners, everything changed for me because of COVID-19. Events were canceled. Budgets were nixed. Everything was on hold. I spent that time investing in my education with intense online entrepreneurship programs. Although that served me well, education was not the most impactful change on my business.
By the fall of 2020, I had readjusted and knew it was time to get back to business. Instead of just my own story, I shifted my platforms to incorporate content focused on Latina leaders. Through an interview series on Facebook Live, I was able to talk with leaders locally and nationally, from award-winning journalist Maria Hinojosa…