Twitter’s New Business Profiles Get a Step Closer, with ‘Convert to Professional’ Option Now in Testing

Twitter’s new business profiles look to be getting closer to a full launch, with a new ‘Convert to Professional’ option spotted in testing by app researchers.

The option was shared by both Jane Manchun Wong and Alessandro Paluzzi, two prolific app analysts, with the new, three-step process asking users to select a business category for their presence, and assign themselves as either a ‘Business’ or ‘Creator’ profile.

But the actual conversion doesn’t work as yet. Once you’ve selected the last response, the screen just refreshes, and doesn’t go any further – but the process likely indicates what users will eventually need to do to switch over to a professional presence.

Twitter first previewed its coming business profiles back in February, before launching a live test with selected users in April.  

As explained by Twitter:

“Professional Profiles are a new tool that will allow businesses, non-profits, publishers, and creators – anyone who uses…

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