- June 19, 2021
- Posted by: Stratford Team
- Category: Business
Some small business owners are calling a group of Cincinnati students the secret key to unlocking the door to more money.
“It’s effective. It’s a powerful resource. These guys are trustworthy, and, more than anything, they have a passion to do it,” said Donny Harper.
Harper owns GO(O)D Company Apparel in Over-The-Rhine, a clothing store that had just opened in March 2020, as shutdowns at the start of the pandemic began.
“I didn’t even have a chance to do my grand opening,” said Harper.
Then, he said he found out about Neo Cincy. It is a group of 30 University of Cincinnati students who know how translate business data into efficient marketing.
“We want to come in and deliver actual, tangible results,” said Daniel Posmik.
Posmik founded the consulting group last year. He said Neo Cincy can trace company spending, customer demographics and habits — like age, where they shop, when, what they’re looking for online. They then use that data to help…
