UCLA creates index to track online microbusinesses

LOS ANGELES (CNS) — UCLA economists announced Thursday they have a created a tool for tracking online microbusinesses to show how they contribute to local economic growth.

According to the UCLA Anderson School of Management, economists Leila Bengali and William Yu developed the index to track the activity of online microbusinesses at the national, state, core-based statistical area (CBSA) and county levels, demonstrating for the first time a way to monitor the activity of an important but often overlooked driver of the economy.

What You Need To Know

• UCLA economists created a tool for tracking online microbusinesses to show how they contribute to local economic growth
• It’s the first time this important and often overlooked driver of the economy has been monitored
• The index draws on data provided by GoDaddy’s Venture Forward initiative, a multiyear research effort
• The economists’ first report looks at how online microbusinesses fared during the…

Read more…