UM Stephens College of Business launches new marketing concentrations – Shelby County Reporter

Special to the Reporter | Neal Wagner

Marketing students in the University of Montevallo’s Stephens College of Business will be able to specialize their degrees and skillsets through the college’s new marketing concentrations.

Through the new concentrations, marketing majors will be able to choose courses fitting their areas of interest and career aspirations, and will graduate prepared with the skills employers are looking for in today’s job market.

“The marketing landscape and the skills required of new marketing graduates has shifted due to the adoption of new technology tools,” said Carolyn Garrity, associate professor of marketing. “To better reflect the current professional marketing environment, we decided to add marketing concentrations.

“These specializations will help students develop skills in a sub-field that will expand their depth of knowledge with the marketing practices employers need. This should…

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