Unybrands brings in $300M to acquire more e-commerce businesses – TechCrunch

Unybrands is the latest e-commerce aggregator to pick up a significant investment, this time closing $300 million in growth capital from Crayhill Capital Management.

The Miami-based company, which created a platform for e-commerce businesses looking to scale their operations on and off Amazon, was founded in 2020. It previously raised a $25 million seed round in February.

Unybrands looks for brands across eight categories, including baby, garden and outdoor, sports and fitness and personal care, and provides capital and resources to grow those brands.

Since the February seed round, Unybrands said it closed on multiple acquisitions in both the United States and Europe, and along with more in the works, will put the company on track to beat its 2021 projections of completing 20 deals.

Ulrich Kratz, co-founder and CEO, told TechCrunch via email that the funding “gives us more firepower to execute and overachieve on our business…

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