- June 22, 2021
- Posted by: Stratford Team
- Category: Business
By Foo Yun Chee
BRUSSELS, June 22 (Reuters) – Google was in the EU antitrust spotlight again on Tuesday as regulators opened an investigation into whether its digital advertising business gives the Alphabet unit an unfair advantage over rivals and advertisers.
The European Union competition enforcer’s move marks a new front against Google and follows more than 8 billion euros ($9.5 billion) in fines over the past decade for blocking rivals in online shopping, Android smartphones and online advertising.
The European Commission said it would investigate whether Google distorts competition by restricting third party access to user data for advertising purposes on websites and apps, while reserving such data for its own use.
“We are concerned that Google has made it harder for rival online advertising services to compete in the so-called ad tech stack,” European Competition Commissioner Margrethe Vestager said in a statement.
Google generated $147…