Urban legend: Why Alibaba’s John Caplan is bullish on cities

People wear masks around Times Square, as cases of the infectious coronavirus Delta variant continue to rise in New York City, New York, U.S., July 23, 2021. REUTERS/Eduardo Munoz

NEW YORK, July 26 (Reuters) – When it comes to cities in a global pandemic, reports of their demise have been greatly exaggerated, according to John Caplan.

As president of North America and Europe and global chief marketing officer for B2B e-commerce marketplace giant Alibaba.com, the born-and-bred New Yorker has a better feel than most for how the world’s urban centers are faring.

While some people have foreseen cities emptying out, he sees just the opposite. Caplan spoke to Reuters about the future of cities.

Q: A lot of people were predicting rough times for cities because of COVID-19, so what is your take on how this is playing out?

A: I’m an unequivocal optimist for New York City, and for urban centers globally. The pandemic was most fierce and challenging here first,…

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