- June 17, 2021
- Posted by: Stratford Team
- Category: Business
Music video hosting service Vevo has graduated from the smartphone to the living room.
At the start of the pandemic, just 4% of its business came from connected TV.
Today, nearly 50% of Vevo’s business comes courtesy of CTV, mainly through numerous distribution partnerships with the likes of Samsung, Pluto TV, Roku, Apple TV, Amazon Fire, Amazon’s Echo Show, Xumo, Comcast and Vizio.
Vevo’s focus on CTV started several years ago, but it was only last year when the ad dollars really started to flow, said Jesse Judelman, SVP of sales for the Americas at Vevo. Historically most consumption had come via YouTube.
“As a premium video platform, we could always theoretically compete with the broadcast networks and other big video players,” he said. “But it’s the shift in viewership to TV screens that’s really helped expand the type of advertisers we typically work with.”
Vevo has 150 million monthly active users in the US.
Judelman…
