VW Business Strategy Bets on EVs, Autonomous Tech and Mobility as a Service

  • VW’s business strategy focuses on growing EV market share, as well as software, autonomous tech and Mobility as a Service (MaaS).
  • A new SSP (Scalable Systems Platform) will consolidate three ICE platforms and two current EV platforms, starting in 2026.
  • VW expects to launch Level 4 autonomous shuttles in 2025, ahead of greater expansion of autonomous systems into its vehicles.

Volkswagen rolled out its corporate strategy this week, heavily emphasizing software, EV development, connected services, and mobility as a service (MaaS) over the next few years as the automaker repositions itself for the future. The main thread of Wolfsburg’s plans envisions different kinds of revenue streams, as opposed to simply selling vehicles though its dealer networks as in the past, one focused on software and autonomous driving technology, most of which is still just over the horizon.

Dubbed New Auto, the business strategy will focus on the growing share of EVs in…

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