Waitr rebranding as ASAP, moves further into cannabis business

A Waitr food delivery. (File photo)

Waitr Holdings Inc. today announced that it has entered into a nonbinding letter of intent to acquire Retail Innovation Labs Inc. for $90 million, and is building its rebrand strategy off of the word “ASAP.”  

Retail Innovation Labs does business as Cova, and creates sales and inventory management software for cannabis dispensaries in North America. The acquisition, should it go through, would mark Waitr’s further entrance into the acquired cannabis market, after it launched a partnership with Flow Payments to create an online platform that could legally sell and deliver cannabis products in certain states.  

In June, Lafayette-based Waitr announced plans to rebrand, with a new name, logo and website. The company purchased the ASAP.com domain name and has reserved the Nasdaq trading symbol ASAP.  As of right now, ASAP’s website is blank except for a notice that reads, “coming soon in…

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