- June 16, 2021
- Posted by: Stratford Team
- Category: Business
Editor’s note: This Future View discusses the enthusiastic uptake of Pride Month by U.S. corporations. Next we’ll ask, “Are universities right to mandate that their students get vaccinated?” Students should click here to submit opinions of fewer than 250 words before June 29. The best responses will be published that night.
Considering America’s long history of antiqueer discrimination, the nationwide celebration of Pride Month demonstrates the monumental strides that have been made due to the tireless work of queer activists. Too often, however, companies’ embrace of Pride Month comes off as virtue signaling to attract queer customers rather than a genuine celebration and pledge of action.
Take
Disney.
“There’s room for everyone under the rainbow,” it tweeted on June 1. “Happy #PrideMonth!” Meanwhile, on the same day, the company was hit with a…
