What your business needs to know about the post Covid World

Over the course of the past year, we’ve seen disruption across the width and breadth of the business landscape. As entire ecosystems have been upended, the primary focus has been about reacting and responding. But as we begin to think about the future, and the next stage of recovery, we should start to think about how we can proactively reimagine the way we live our lives.

With that in mind, here are five guiding principles I believe will help us navigate the post-COVID era.

Embrace the accelerated shift to digital.

More than anything, the pandemic has demonstrated the impact technology has on our ability to adapt to periods of uncertainty and change. The arrival of COVID-19, and the inherent restrictions it brought with it, fundamentally affected how we work, live, learn and play.

One of my key learnings from the pandemic is to embrace this accelerated shift to digital. The quicker people are able to integrate technology across their organization, the…

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