- December 21, 2021
- Posted by: Stratford Team
- Category: Business
When it comes to digital marketing, Facebook and Instagram may monopolize our budgets and time — but there is more that marketers can focus on.
In early October, Facebook (parent company now called Meta) and their other platforms, Instagram, Oculus, and WhatsApp, went down for over six hours. Yes, individuals and businesses could access Twitter, LinkedIn, email, Slack, Zoom, or TikTok to connect with their communities. But let’s be frank — people used a few of those platforms to whine about Facebook being down.
Some marketers wanted to go back to business as usual, hoping to put the outage in their rearview mirror. But others saw the risks of relying on one platform or company too much. That day made some marketers, including myself, admit what we already knew on some level: we deeply rely on these two platforms to connect with consumers.
Too deeply.
As a digital marketer for the past 12 years, I know better.
If all of your eggs are in…
