While the Business Has Changed, the Resilience of Advisors Remains the Same

One of the advantages of being in the industry for a very long time is that it provides a lot of experience and perspective on the challenges that we all had to overcome.  Whether you are on the agency or tour operator side, we have adapted and evolved. By offering personalized customer service, along with sharing expert knowledge of a destination, that has kept the travel advisor in business.

Over the last 40 plus years (I am dating myself), I’ve witnessed a number of events that have caused all of us to re-group. From handwriting airline tickets to computer automation, commission caps, new host agency and consortia affiliations, the unfortunate events of 2001, service fees, financial crisis, independent contractors, and now the effects of Covid-19 on travel. 

The business model for the travel trade has certainly changed over the years but the resilience of the travel advisor has remained constant….

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