White Castle Texted 550,000 Former Applicants to Hire Amid Shortage

• White Castle is emailing and texting applicants from as many as four years ago
• Chains are trying new methods to attract workers, like signing bonuses and drive-thru interviews.
• White Castle says it has relatively low turnover even as workers leave the industry.

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Fast-food chains are getting inventive to deal with a tight labor market as sales surge. 

White Castle cast a wide net, reaching out to 550,000 past applicants from as far back as 2017, vice president of marketing Jamie…

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