- July 5, 2021
- Posted by: Stratford Team
- Category: Business
Big tech companies have monopolized the internet, and it’s not good for business. We know this – it’s been a focal discussion in the mainstream press for at least the last ten years. But their power and dominance in the digital world are only increasing, and with little bite back from governments, so it’s up to businesses to act for their own good.
I don’t need to tell you about Amazon’s hold over the internet, whether it’s streaming content, buying products, or connecting your business to the cloud. Keith Ingram, owner of vinyl records shop Assai Records, told the BBC that during the pandemic, “we wouldn’t have survived without Amazon.” But while Amazon has been helpful to companies during global lockdowns, the first thing you should not do as a business owner is get in a position where you rely on a single provider, or a single piece of tech, to survive. Because variety is not just “the spice of life,” it’s how economies thrive.
