- June 16, 2021
- Posted by: Stratford Team
- Category: Business
After 28 years of research at Harvard and Northwestern, Ranjay Gulati is convinced: Purpose is one of the most underused and misunderstood concepts in business.
It wasn’t always that way. When Gulati first started as a business school professor, he saw purpose as a form of organizational wallpaper. “It was this thing that every company had, but no one did anything with,” Gulati, now a Harvard Business School chaired professor of business administration, said on Tuesday during Inc.’s Purpose Power Summit 2021 stream event. “I believed that too. Like, ‘Oh really, a mission statement? Whatever.’ And I’ve come to realize: What an underutilized resource.”
Defining an organizational purpose–a mission that goes beyond the company’s everyday business–is all about building emotional connections between your employees and their work, Gulati said. It forces you to think clearly about what you actually want your company to do. It helps you attract employees who…
