- June 23, 2021
- Posted by: Stratford Team
- Category: Business
Wingstop CEO Charlie Morrison on how launching ‘Thighstop’ chicken brand will impact shortage and price spikes.
Wingstop CEO Charlie Morrison told “Cavuto: Coast to Coast” Tuesday that due to shortage and soaring costs of chicken, the company is launching “Thighstop” as a more affordable alternative.
“Thighstop” is a virtual restaurant that’s delivering crispy chicken thighs via DoorDash for a limited time only.
“The [chicken] prices have…doubled where they were a year ago, and doubled what’s normal for us,” Morrison told FOX Business’ Neil Cavuto. “A lot of it driven by shortages of labor in the market…[and] for our chicken suppliers, [it’s] to be able to process enough chicken to support the demand that’s in front of us.”
UPSTATE NY RESTAURANT OWNER ON CHICKEN SHORTAGE: WING COSTS SKYROCKETED NEARLY 100%
Morrison went on to add that chicken thighs are a “fan favorite,” and that the decision to create an entire brand from it is an…