- December 20, 2021
- Posted by: Stratford Team
- Category: Business
Best Sports Business Athlete: Tom Brady
When Tom Brady signed a two-year, $50 million deal with the Tampa Bay Buccaneers in March 2020, it set off a seismic shift throughout the worlds of both football and sports business. Fans piled onto ticket waiting lists, merchandise flew off the shelves and bookmakers furiously reset Super Bowl odds.
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It seemed impossible that Brady could ever live up to the fanfare surrounding his arrival in Florida after a legendary two-decade run in New England. But the quarterbacking GOAT has made a habit of disappointing his doubters, and in 2021 he did it again. Not only did he cement his status as the greatest player in NFL history by leading the Buccaneers to their second Super Bowl title in franchise history — in their home stadium and against presumptive heir-to-the-throne Patrick Mahomes of the Kansas City Chiefs, no less — he also built upon his business empire in a way that proves…
