- December 20, 2021
- Posted by: Stratford Team
- Category: Business
Table of Contents
James starred alongside the Looney Tunes gang this summer.courtesy of warner bros.
It was an action-packed year off the court for Los Angeles Lakers star LeBron James and his business partners:
Jan. 17
James signs with PepsiCo, and will become the face of Mtn Dew’s energy drink. James had been with Coca-Cola since the summer of 2003, right before his rookie season.
March 17
James acquires a 1% stake in Fenway Sports Group.
May 14
Pepsi unveils its first Mtn Dew Energy ad campaign featuring James. The brand’s “The Morning Makes You” commercial airs 47 times during the NBA playoffs, according to iSpot.tv.
July 16
“Space Jam: A New Legacy,” Warner Brothers’ reboot of the 1996 Michael Jordan-Bugs Bunny classic (this time starring James), debuts in theaters and on HBO Max. It generates $30.1 million in box office revenue in its debut weekend in the U.S., 50% higher than industry projections. At press time, the film’s…
